You might be wondering what a Fractional Marketing Director is? And, do you need one? Fractional Marketing Directors have upper level experience in a wide range of marketing disciplines and are usually available part time (or fractionally). That allows a small business to hire a marketing director with the experience and skills they need to grow for much less than hiring a full time employee.
If you’re the owner, you have plenty of things to work on in your business. Marketing efforts should be constant and consistent to drive sales. I work with small businesses that need marketing leadership and want to achieve results. Marketing goals can vary between clients, but ultimately the sales chart needs to head north.