Social media is the hot new area of marketing that has changed advertising in so many ways. At a time when the world went digital, social media benefited the most, by far. When Covid hit, suddenly everyone had a lot more idle time. Many more peolpe turned to social media for news, entertainment and keeping up with friends and family they couldn’t see.
We leverage social media for clients to bring awareness about their company, their products and almost more importantly, what they believe. Social media is a fantastic way for business to connect with clients in a very personal way. You have the opportunity to show the world what you care about, beyond work, as well as the products and services you represent. It is a very powerful platform, if you utilize it.
Often there are two basic approaches that small businesses take toward social media. They post when they can and mostly in an opportunistic way. No strategy behind it. They’re at an event, or something happens that they want to tell the world about, and they post it. We call it opportunistic posting. That’s fine to do, but we find it far less effective than a social media campaign that is planned in advance. Planning usually takes the form of a social media calendar showing when the posts will be live, platforms they’ll be posted on, and the content to use. This takes time and effort, but we’ve seen great results from the approach.