If you’re not ready for a Fractional CMO, we can help you with your next marketing project. We have clients that we only perform specific services for such as graphic design or printing. Some clients have started as project clients and transitioned into Fractional CMO clients as we helped them grow. Let us know what you need and we can help!
Digital marketing is dominating at the moment. Covid really ramped up the amount of money allocated to digital advertising methods. It makes sense. Traditional marketing relies on contact to deploy it. Of course, contact is what everyone was trying to avoid during the pandemic. Nearly every business can use digital marketing to their advantage. Putting time and money into social media is almost always worth the investment for any company. We’ve seen companies shift ad money away from PPC & website display ads, and move it to social media campaigns.
There has been some discussion about whether you even need a website. In almost every case, we would answer: ABSOLUTELY! Your website is your hub for all things, “Your Company”. Who you are, what you do, why you do it, and when, should all be answered on your website. Most of the marketing you do will be to promote an element of your website. Social posts may reference a page or blog post.
If digital is so strong, why should we use traditional, or print, methods? I’m a strong believer in balance and efficiency. There are a lot of print advertising methods out there that small business can capitalize on. They can be very affordable and perfect for a small business looking to advertise locally or nationally.
Creativity is a key component to marketing. Everything your company puts out there should be consistent for your brand. That brand needs to have some level of creativity behind it. Design creativity makes you stand out and highlight your unique selling proposition and be remembered! Creativity is at the heart of what we do!