There has been a lot of misinformation swirling around SEO practices since we began doing SEO. That’s over 15 years, by the way. SEO is both an art and a science. Since we don’t know the exact details of the search algorithm that Google uses, SEO specialists speculate based on what works. And, SEO is complex when you consider that there’s more than one way to rank high for a particular keyword. Then it becomes an opinion on how best to run an SEO program.
Google has the vast majority of searches on-line. We’ll focus on them. If you look at a Google search results page, SEO deals with the organic search results. The other paid ad space and products listed are really under the SEM umbrella, which SEO is part of. Organizations that rank at or near the top of page 1 in the Google search results have the advantage in getting leads to their website, or outright selling via e-commerce.
I’ve heard people talking about SEO in odd terms. I’ve heard things like, “I can’t win against Google.” Think of SEO this way. Google is hosting the game on their field. You’re playing by their rules, but so is everyone else. You’re really playing against any website that has content that is in competition with your web content. In reality, you don’t have to beat Google. You need to beat the other businesses and website owners that are trying to rank for the same keywords that you want to rank high for.
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