Graphic design is an integral piece of what we do. Much of the marketing operations that we perform are visually based. Business cards, brochures and sell sheets are the obvious place that design shows up. On the digital side, websites require design, social posts include images or video and on-line ads should be designed with your brand in mind. Design is used everywhere.
This is true of most clients. We balance creative design with design consistency for each company we work for. Design consistency aids branding efforts in a big way. Using your company logo within the same guidelines in marketing assures people recognize your company quickly regardless if it’s a website, billboard, magazine print ad or digital ad! Using a set color palette in visual design unifies design and aids brand awareness. However, we don’t typically want things to get stale over time. That’s where creativity comes in. We develop new campaigns that still maintain the brand value, but keep things fresh.