Graphic Design

Your brand is the heart of your organization. Developing an amazing logo that describes your company, product or non-profit accurately should be a top priority. Since you’ll be presenting that logo on nearly every marketing piece you have, you can see how important it is.

We like to use a process to develop a new logo. This process works for nearly any logo, but let’s say you want a new company logo. We start with brainstorming words and phrases that describe the company. It could be a phrase describing company culture, order accuracy or how fast you deliver your product. If speed were important, you may add: Rapid, fast, zoom and rocket to your list. Then take that list of words and phrases and group the synonyms on one line each. All of the “speed words” would be on one line. Accuracy words on another line. Next, take the list and put it in order by priority. Is speed more important to your customers than, accuracy, or the other words you added? We’ll use these words as visual cues to build logo ideas. Zoom may visually be italic type or a swoosh shaped arrow. Accuracy may be shown as a precise geometric design.

We believe in the process and we can help you design your next logo.

It’s safe to say that we’ve designed for just about every type of marketing you will need. From digital ads to huge printed billboards, we’ve done it all. But, being able to do something is only half of the battle. Presenting the right creative marketing ideas is key to connecting with your customer. Ads that are memorable because of the design concept are far more important than simply having the ability to build an ad.

Developing design concepts take time and research. Knowing your customer is critical to connecting with them in meaningful ways. We need to understand who they are, where they live or work, and what they expect of the companies that they buy from to make a meaningful connection. If you make that connection in your advertising, you will earn customers.

Designing for digital platforms is really no different than print in many ways. We still use the same methods of developing ad concepts. All of the principles translate between print design and digital. Know your customer and connect with them through creative concepts.

We can help you with social media display ads, Facebook & LinkedIn header designs and nearly anything else you need for digital marketing. And, it’s important to note. If some of the concepts will also be printed, we can help you with consistent designs that you can use in both print and digital media.